A strong brand doesn’t start with “what should we post today?” Or with the visual identity. It starts with the question: who are you really – and what values drive
Brand building isn’t a sprint – it’s a marathon, In fact, it’s an ultramarathon. As with long-distance running, success in branding comes from several factors, a right mindset, and a
No posts = No work? No. | The shoemaker always goes barefoot? Definitely. Maybe. Sometimes. | Show me the shoemaker’s store, what is the context! That might be the right
“Becoming is not about being perfect.“ Everything started with this message from Michelle Obama. On a January evening in 2019 as I was finalizing her memoir, her epilogue had just
