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Learn from step-by-step guides, check lists and personal stories, and adapt all shared know-how immediately in your brand building, marketing, PR or public speaking.
BLOG
Learn from step-by-step guides, check lists and personal stories, and adapt all shared know-how immediately in your brand building, marketing, PR or public speaking.
CHOOSE FROM DIFFERENT TOPICS AND BENEFIT FROM THE KNOW-HOW
A CLEAR ROADMAP TO THE COMPLEX SPECTRUM OF BRAND COMMUNICATION (PART V. – BRAND LOYALTY)
In today’s competitive market, brand loyalty is more than just a trendy term—it’s the bedrock of building a successful brand. Think back: when was the last time you instinctively chose
A CLEAR ROADMAP TO THE COMPLEX SPECTRUM OF BRAND COMMUNICATION (PART IV. – SALES COMMUNICATION)
In the age of digital marketing, establishing a brand is about more than just creating an appealing logo or catchy tagline. It involves forming deep-rooted relationships, fostering unwavering trust, and
A CLEAR ROADMAP TO THE COMPLEX SPECTRUM OF BRAND COMMUNICATION (PART III. – ENGAGEMENT)
At the heart of every successful brand lies a robust relationship with its audience. Learn from this article how to nurture connections with target group members who have already encountered
A CLEAR ROADMAP TO THE COMPLEX SPECTRUM OF BRAND COMMUNICATION (PART II. – AWARENESS)
In today’s competitive market, creating brand awareness is vital for any business seeking growth and success. It’s the first step on the customer journey, introducing your brand to new stakeholders,
A CLEAR ROADMAP TO THE COMPLEX SPECTRUM OF BRAND COMMUNICATION (PART I. – BIG PICTURE)
Brand communication is not only about building a beautiful image through fancy ads, outstanding logos, and some catchy messages, however, I often experience that people think so. It involves these
BRAND COMMUNICATION FROM HEAD TO TOE, FROM HEART TO BRAIN
Building a strong, long-term brand requires more than just an impressive website or captivating messages. If you truly want to establish a credible and reputable brand, every aspect of your
A STEP-BY-STEP GUIDE TO DEVELOPING YOUR BRAND COMMUNICATION STRATEGY (PART III.)
Doesn’t matter, if it’s about difficult or blooming time, you must always have a profound strategy – both business and communication strategies. They are must-have tasks before launching any type
HOW TO DAMAGE YOUR BRAND REPUTATION
Continuously building your business network is necessary. Proactively contacting and introducing yourself to potential partners or clients is useful. However, approaching everybody without any careful ‘profile-relevancy’ check is not only
AN EASY-TO-USE CHECK LIST TO MAKE YOUR BRAND COMMUNICATION MORE EFFICIENT
Be it the first step in your brand building, a comprehensive marketing campaign or just a simple social media post, everytime apply this check list to successfully deliver results and
THE SHOEMAKER ALWAYS GOES BAREFOOT?
No posts = No work? No. | The shoemaker always goes barefoot? Definitely. Maybe. Sometimes. | Show me the shoemaker’s store, what is the context! That might be the right
A STEP-BY-STEP GUIDE TO DEVELOPING YOUR BRAND COMMUNICATION STRATEGY (PART II.)
Doesn’t matter, if it’s about difficult or blooming time, you must always have a profound strategy – both business and brand communication strategies. They are must-have tasks before launching any
THE JOURNEY – MY WOMANEUR STORY
“Becoming is not about being perfect.“ Everything started with this message from Michelle Obama. On a January evening in 2019 as I was finalizing her memoir, her epilogue had just
