ARE YOU AN SME OWNER
TAKING THE BUSINESS TO THE NEXT LEVEL?
I'll help you determine how to improve your actual marketing-PR communications to have a stronger position with a bigger awareness, and how to generate more leads to accelerate your growth on existing or new markets.
ARE YOU AN SME OWNER
TAKING THE BUSINESS TO THE NEXT LEVEL?
I’ll help you determine how to improve your actual marketing or PR communications to have a stronger position with a bigger awareness, and how to generate more leads to accelerate your growth on existing or new markets.
Strengthen your foundations
and accelerate your growth
I’ll develop your brand communication strategy incl. the necessary marketing and PR elements that support your business on a measurable and accountable way.
I’ll improve your positioning and messaging to create an authentic, consistent and unique brand on all platforms, forums and in all materials.
I’ll align your comms processes and people, and manage your brand development projects to help you save money, time and frustration by avoiding extra rounds.
I’ll develop your brand communication strategy incl. the necessary marketing and PR elements that support your business on a measurable and accountable way.
I’ll improve your positioning and messaging to create an authentic, consistent and unique brand on all platforms, forums and in all materials.
I’ll align your comms processes and people, and manage your brand development projects to help you save money, time and frustration by avoiding extra rounds.
BENEFIT FROM THE OUTCOMES OF MY SERVICES
IN THE FOLLOWING AREAS
POSITIONING AND COMM STRATEGY DEVELOPMENT
- Comprehensive market research and competitor analysis
- Distinguishing brand and company positioning
- Detailed target group and buyer persona descriptions
- Clear communication goals, focuses and marketing-PR mix
- Specified action plan with necessary resources
MESSAGING AND BRAND IDENTITY FORMULATION
- Clarified brand values, purpose, mission and vision
- Understandable value proposition and service benefits
- Convincing distinguishing and credibility points
- Unique slogan and other reinforcing key messages
- Defined brand character and content guidelines
IMPLEMENTATION AND EXECUTION IMPROVEMENT
- Aligned people, tasks and processes, measurable results
- Smooth (re-)branding, sales funnel building or other projects
- Well-briefed and managed agencies and external experts
- Improved internal and external communication processes
- Clear responsibilites, mentored new marketing colleague(s)
CHOOSE FROM DIFFERENT SERVICE FORMATS
ACCORDING TO YOUR NEEDS
Consultancy session
Project-based development
Interim management
Workshop
BUILD A STRONG BRAND
IN A PURPOSEFUL, AUTHENTIC AND RESILIENT WAY
Long-term plans with short-term quick-wins by mixing corporate and entrepreneurial solutions
Since actions without clear directions and destinations are just temporary solutions, and lead to confusions with dissatisfactions
By having 7 years corporate experience behind, I know benefits of strategical thinking, focused planning and aligned processes. But I also see the advantage of ’just do it’ attitude, quick-to-act organizations and flexible processes. By mixing these two worlds’ approaches, I help you with the strategical planning for long-term success while applying quick-wins for short-term results.
Big picture thinking with attention to details by implementing relevant marketing and PR tools step-by-step
Since there are many ways to build a brand and reach customers, the key is to find the bests for you and apply them step-by-step
By having a comprehensive marketing and PR experience with up-to-date knowledge, I help you understand and navigate on the whole spectrum of branding and marketing-PR communication, find and step-by-step apply every relevant element of your communication mix be it online or offline, marketing or PR, external or internal communications.
100% authentic personal and company brand by bringing your real values and style into life
Since both a personal and company brand is an entity with identity that can be successful in the long-term, if it reflects reality
Before developing any catchy communications for your brand, firstly I always explore your personal and your business’ background story, values, inner drivers, and accordingly help you define your brand identity with messaging, characteristics, style, voice and tone to build a unified brand from all perspectives.