ARE YOU AN SME LEADER
ACCELERATING THE BUSINESS ON EXISTING OR NEW MARKETS?
I’ll help you determine how to (re-) position yourself, and how to improve and align your actual marketing-PR activations with your business focuses to have a bigger awareness, more leads and stronger engagement
by covering all business, branding and marketing-PR aspects.
ARE YOU AN SME LEADER
ACCELERATING THE BUSINESS ON EXISTING OR NEW MARKETS?
I’ll help you determine how to (re-) position yourself, and how to improve and align your actual marketing-PR activations with your business focuses to have a bigger awareness, more leads and stronger engagement
by covering all business, branding and marketing-PR aspects.
Align your brand and communicaiton
with your business and accelerate your growth
I’ll develop your brand and communication strategy incl. the necessary marketing and PR elements that support your sales and business in a measurable and accountable way.
I’ll dive into your strength and inner drivers, improve your positioning and messaging to bring an authentic and consistent company brand to life on all platforms.
I’ll align your processes, involve the right people, and manage your development projects to help you save money, time and frustration by avoiding extra rounds.
I’ll develop your brand and communication strategy incl. the necessary marketing and PR elements that support your sales and business in a measurable and accountable way.
I’ll dive into your strength and inner drivers, improve your positioning and messaging to bring an authentic and consistent company brand to life on all platforms.
I’ll align your processes, involve the right people, and manage your development projects to help you save money, time and frustration by avoiding extra rounds.
APPLY MY 3-PILLAR FRAMEWORK AND BUIILD A STRONG BRAND THAT IS PURPOSEFUL, AUTHENTIC & RESILIENT
PURPOSEFUL
By developing your brand positioning and marketing-PR strategy
Ensure
FOCUS
AUTHENTIC
By defining your brand identity and related key messages
Create
CONSISTENCY
RESILIENT
By aligning your marketing-PR plans, processes and people
Develop
EFFICIENCY
BENEFIT FROM THE OUTCOMES OF MY SERVICES
IN THE FOLLOWING AREAS
POSITIONING AND COMM STRATEGY DEVELOPMENT
- Comprehensive market research and competitor analysis
- Detailed target group and buyer persona descriptions
- Distinct brand positioning and brand architecture
- Clear communication goals, focuses and marketing-PR mix
- Specified roadmap and action plan with necessary resources
BRAND IDENTITY AND MESSAGING FORMULATION
- Clarified brand values, purpose, mission and vision
- Understandable value proposition and service benefits
- Convincing distinguishing and credibility points
- Unique slogan and other reinforcing key messages
- Defined brand character and content guidelines
IMPLEMENTATION AND EXECUTION IMPROVEMENT
- Aligned processes, tasks and people with measurable results
- Smooth (re-)branding, sales funnel building or other projects
- Well-briefed and managed agencies and external experts
- Improved internal and external communication processes
- Clear responsibilites, mentored new marketing colleague(s)
CHOOSE FROM DIFFERENT SERVICE FORMATS
ACCORDING TO YOUR NEEDS
Focused Consulting Session
Breakthrough Workshop
Project-Based Development
Interim Management
CHOOSE FROM DIFFERENT SERVICE FORMATS
ACCORDING TO YOUR NEEDS
Focused Consulting Session
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Breakthrough Workshop
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Project-Based Development
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Interim Management
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GET AN INSIGHT INTO
MY METHODS AND APPROACHES
Big picture thinking with attention to details by implementing relevant marketing and PR tools step-by-step
There are many ways to build a brand, the key is to see the mix, find the best options for you and apply them step by step.
By having a comprehensive marketing and PR experience with up-to-date knowledge, I help you understand and navigate the whole spectrum of branding and marketing-PR communication, find and step-by-step apply every relevant element of your communication mix be it online or offline, marketing or PR, external or internal communications.
Long-term planning with short-term quick-wins by mixing corporate and entrepreneurial solutions
Actions without clear directions and destinations are just temporary solutions, and lead to confusions with dissatisfactions.
By having 7 years corporate experience, I know benefits of strategical thinking, focused planning and aligned processes. But I also see the advantage of ’just do it’ attitude, quick-to-act organizations and flexible processes. By mixing these two worlds’ approaches, I help you with the strategical planning for long-term success while applying quick-wins for short-term results.
Bringing 100% authentic personal and company brands to life by applying deep-diving coaching and NLP techniques
Both a personal and company brand is an entity with an identity that can be successful in the long-term, if it reflects the reality.
Before developing any catchy communications for your brand, firstly I always explore your personal and your business’ background, values and inner drivers, and accordingly help you define your brand identity with messaging, characteristics, style and tone of voice to build a unified brand from all perspectives.
ALIGNING AI WITH HUMAN FACTORS TO ENHANCE EFFICIENCY AND CONSISTENCY
BY INTEGRATING HYBRID SOLUTIONS INTO BOTH DEVELOPMENT AND EXECUTION
AI is an indispensable tool now, but it is powerful only
when used consciously, purposefully and authentically.
With an experience in strategic building and a strong focus on staying current with AI trends and solutions, by aligning human knowledge with tech capabilities I help you integrate AI tools into processes in a way that enhances consistency and efficiency across different parts of brand building, marketing and PR.
Big picture thinking with attention to details by implementing relevant marketing and PR tools step-by-step
There are many ways to build a brand, the key is to see the mix, find the best options for you and apply them step by step.
By having a comprehensive marketing and PR experience with up-to-date knowledge, I help you understand and navigate the whole spectrum of branding and marketing-PR communication, find and step-by-step apply every relevant element of your communication mix, be it online or offline, marketing or PR, external or internal communications.
Long-term planning with short-term quick-wins by mixing corporate and entrepreneurial solutions
Actions without clear vision, destinations and directions are just temporary solutions, and lead to confusions with dissatisfactions.
By having 7 years corporate experience, I know benefits of strategical thinking, focused planning and aligned processes. But I also see the advantage of ’just do it’ attitude, quick-to-act organizations and flexible processes. By mixing these two worlds’ approaches, I help you with the strategical planning for long-term success while applying quick-wins for short-term results.
Strategy & Soul brand building for both company and personal brands by combining consulting, coaching and NLP
Brands that remain strong in the long-run are built authentically from within, while those that also become commercially viable have solid strategic foundations.
Before shaping your positioning or communication, I help you explore both the strategic side of your business and the values, motivations and human factors behind it. Based on what we uncover, with consulting, coaching and NLP techniques I help you question, reframe and clarify what really matters, and translate these insights into a purposeful and authentic brand identity and messaging.
Implementing brand-fit custom AI solutions by aligning human expertise with AI capabilities
AI is an indispensable tool, but it delivers real value only when used purposefully and in an authentic, brand-centric way.
By combining my business and brand-strategic thinking with AI capabilities I help you identify and develop brand-fit solutions aligned with your goals, brand identity and ways of working. Depending on the challenge, I work directly with you or together with trusted AI technology partners to turn human expertise and brand knowledge into effective, consistent AI-supported processes.
TAKE THE ADVANTAGE OF
MY COMPREHENSIVE KNOWLEDGE AND INTERNATIONAL EXPERIENCE
6+ YEARS
Branding consulting and interim marketing management in the entrepreneurial world
7+ YEARS
Mixed marketing, PR and internal communication roles in the corporate sector
3+ YEARS
Deep-diving and reframing NLP practice in the field of personal and company branding
6+ YEARS
First-hand experience as a marketer spouse of a co-founder in the startup ecosystem
let's work together
and take your business to the next level
