ARE YOU A STARTUP FOUNDER
EXPANDING THE BUSINESS INTERNATIONALLY?
I’ll help you identify and develop the key points of your marketing strategy, and implement the plans with aligned processes and people to go for the next stage with a stronger brand
by combining go-to-market tactics with a comprehensive brand-centric approach.
ARE YOU A STARTUP FOUNDER EXPANDING THE BUSINESS INTERNATIONALLY?
I’ll help you identify and develop the key points of your marketing strategy, and implement the plans with aligned processes and people to go for the next stage with a stronger brand
by combining go-to-market tactics with a comprehensive brand-centric approach.
LEVERAGE YOUR MARKETING, BUILD YOUR FUNNEL AND GO GLOBAL
I’ll help you define your focuses, develop your branding and marketing strategy incl. the implementation plan with an attention to your business goals and next milestones.
I’ll review and align your communications and processes with team members’ responsibilities so that you can manage everything smoother even with a bigger scope and on a higher level.
I’ll support you in projects like sales funnel building, (re-)branding or the whole marketing development by finding, briefing and managing all experts, meanwhile keeping the project on track.
I’ll help you define your focuses, develop your branding and marketing strategy incl. the implementation plan with an attention to your business goals and next milestones.
I’ll review and align your communication processes with team members’ responsibilities so that you can manage everything smoother even with a bigger scope and on a higher level.
I’ll support you in projects like sales funnel building, (re-)branding or the whole marketing development by finding, briefing and managing all experts, meanwhile keeping the project on track.
APPLY MY 3-PILLAR FRAMEWORK AND BUIILD A STRONG BRAND THAT IS PURPOSEFUL, AUTHENTIC & RESILIENT
PURPOSEFUL
By developing your brand positioning and marketing-PR strategy
Ensure
FOCUS
AUTHENTIC
By defining your brand identity and related key messages
Create
CONSISTENCY
RESILIENT
By aligning your marketing-PR plans, processes and people
Develop
EFFICIENCY
BENEFIT FROM THE OUTCOMES OF MY SERVICES
IN THE FOLLOWING AREAS
GO-TO-MARKET STRATEGY DEVELOPMENT
- Comprehensive market research and competitor analysis
- Detailed target group and buyer persona descriptions
- Strong positioning with clear communication focuses
- Market specific marketing and PR communication plans
- Roadmap and action plans adjusted to business milestones
BRAND IDENTITY MESSAGING FORMULATION
- Clear value proposition and competitive advantages
- Convincing distinguishing and credibility points
- Embraced values, purpose, mission and vision
- Unique slogan and other reinforcing key messages
- Defined brand character and content guidelines
IMPLEMENTATION AND EXECUTION IMPROVEMENT
- Aligned processes, tasks and people with measurable results
- Smooth (re-)branding, sales funnel building or other projects
- Well-briefed and managed agencies and involved marketers
- Harmonized and consistent communication on all channels
- Clear responsiblities, mentored marketing colleague(s)
CHOOSE FROM DIFFERENT SERVICE FORMATS
ACCORDING TO YOUR NEEDS
Focused Consulting Session
Breakthrough Workshop
Project-Based Development
Interim Management
CHOOSE FROM DIFFERENT SERVICE FORMATS
ACCORDING TO YOUR NEEDS
Focused Consulting Session
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Breakthrough Workshop
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Project-Based Development
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Interim Management
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GET AN INSIGHT INTO
MY METHODS AND APPROACHES
Big picture thinking with attention to details by implementing relevant marketing and PR tools step-by-step
There are many ways to build a brand, the key is to see the mix, find the best options for you and apply them step by step.
By having a comprehensive marketing and PR experience with up-to-date knowledge, I help you understand and navigate the whole spectrum of branding and marketing-PR communication, find and step-by-step apply every relevant element of your communication mix, be it online or offline, marketing or PR, external or internal communications.
.
Long-term planning with short-term quick-wins by mixing corporate and entrepreneurial solutions
Actions without clear directions and destinations are just temporary solutions, and lead to confusions with dissatisfactions.
By having 7 years corporate experience, I know benefits of strategical thinking, focused planning and aligned processes. But I also see the advantage of ’just do it’ attitude, quick-to-act organizations and flexible processes. By mixing these two worlds’ approaches, I help you with the strategical planning for long-term success while applying quick-wins for short-term results.
Bringing 100% authentic personal and company brands to life by applying deep-diving coaching and NLP techniques
Both a personal and company brand is an entity with identity that can be successful in the long-term, if it reflects reality.
Before developing any catchy communications for your brand, firstly I always help you explore your personal and your business’ background, values and inner drivers, and accordingly help you define your brand identity with messaging, characteristics, style and tone of voice to build a unified brand from all perspectives.
ALIGNING AI WITH HUMAN FACTORS TO ENHANCE EFFICIENCY AND CONSISTENCY
BY INTEGRATING HYBRID SOLUTIONS INTO BOTH DEVELOPMENT AND EXECUTION
AI is an indispensable tool now, but it is powerful only
when used consciously, purposefully and authentically
With an experience in strategic building and a strong focus on staying current with AI trends and solutions, by aligning human knowledge with tech capabilities I help you integrate AI tools into processes in a way that enhances consistency and efficiency across different parts of brand building, marketing and PR.
Long-term planning with short-term quick-wins by mixing corporate and entrepreneurial solutions
Since actions without clear directions and destinations are just temporary solutions, and lead to confusions with dissatisfactions
By having 7 years corporate experience behind, I know benefits of strategical thinking, focused planning and aligned processes. But I also see the advantage of ’just do it’ attitude, quick-to-act organizations and flexible processes. By mixing these two worlds’ approaches, I help you with the strategical planning for long-term success while applying quick-wins for short-term results.
Big picture thinking with attention to details by implementing relevant marketing and PR tools step-by-step
Since there are many ways to build a brand, the key is to see the mix, find the best options for you and apply them step by step
By having a comprehensive marketing and PR experience with up-to-date knowledge, I help you understand and navigate the whole spectrum of branding and marketing-PR communication, find and step-by-step apply every relevant element of your communication mix, be it online or offline, marketing or PR, external or internal communications.
Bringing 100% authentic personal and company brands to life by applying deep-diving coaching and NLP techniques
Since both a personal and company brand is an entity with identity that can be successful in the long-term, if it reflects reality
Before developing any catchy communications for your brand, firstly I always help you explore your personal and your business’ background, values and inner drivers, and accordingly help you define your brand identity with messaging, characteristics, style and tone of voice to build a unified brand from all perspectives.
LEVERAGING AI TO ENHANCE EFFICIENCY AND CONSISTENCY BY INTEGRATING SMART SOLUTIONS INTO BOTH DEVELOPMENT AND EXECUTION
Since AI is an indispensable tool, but it is powerful only when used consciously, purposefully and authentically
With deep expertise in strategic building and a strong focus on staying current with AI trends and solutions, by aligning human knowledge with tech capabilities I help integrate AI tools into brand and marketing processes in a way that enhances consistency and effectiveness across brand execution.
TAKE THE ADVANTAGE OF
MY COMPREHENSIVE KNOWLEDGE AND INTERNATIONAL EXPERIENCE
6+ YEARS
Branding consulting and interim marketing management in the entrepreneurial world
7+ YEARS
Mixed marketing, PR and internal communication roles in the corporate sector
3+ YEARS
Deep-diving and reframing NLP practice in the field of personal and company branding
6+ YEARS
First-hand experience as a marketer spouse of a co-founder in the startup ecosystem
ALIGN YOUR MARKETING COMMS AND PROCESSES TO YOUR BUSINESS GOALS,
AND GET CLOSER TO YOUR MILESTONES
